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杨汀昱, 张忠义, 胡宇轩, 谢屹. 中国年轻公众的赛加羚羊保护参与意向基于拓展的计划行为理论[J]. 北京林业大学学报(社会科学版), 2023, 22(1): 43-53. DOI: 10.13931/j.cnki.bjfuss.2021258
引用本文: 杨汀昱, 张忠义, 胡宇轩, 谢屹. 中国年轻公众的赛加羚羊保护参与意向基于拓展的计划行为理论[J]. 北京林业大学学报(社会科学版), 2023, 22(1): 43-53. DOI: 10.13931/j.cnki.bjfuss.2021258
Yang Tingyu, Zhang Zhongyi, Hu Yuxuan, Xie Yi. Intention to Participate in Saiga Antelope Conservation Among Young Chinese: Based on an Extended Theory of Planned Behavior[J]. Journal of Beijing Forestry University (Social Science), 2023, 22(1): 43-53. DOI: 10.13931/j.cnki.bjfuss.2021258
Citation: Yang Tingyu, Zhang Zhongyi, Hu Yuxuan, Xie Yi. Intention to Participate in Saiga Antelope Conservation Among Young Chinese: Based on an Extended Theory of Planned Behavior[J]. Journal of Beijing Forestry University (Social Science), 2023, 22(1): 43-53. DOI: 10.13931/j.cnki.bjfuss.2021258

中国年轻公众的赛加羚羊保护参与意向基于拓展的计划行为理论

Intention to Participate in Saiga Antelope Conservation Among Young Chinese: Based on an Extended Theory of Planned Behavior

  • 摘要: 促进公众参与是加强野生动物保护的务实之举,探析公众参与意向则是在无法观察到公众参与行为时的通行做法。针对赛加羚羊(Saiga tatarica)这一国际社会高度关注的濒危物种,以来自16 ~ 40岁的536个中国公众的调查数据为样本,基于拓展的计划行为理论,从态度、规范、知觉行为控制、保护知识和社会人口特征5个方面出发,运用描述性统计和结构方程模型探析年轻公众的保护参与意向及影响因素。结果表明:①受访者对赛加羚羊保护持积极态度,感知到参与保护的责任和社会压力,保护参与意向高,但对赛加羚羊了解有限,认为参与保护有一定困难;②规范、知觉行为控制、态度、保护知识和学历依次对保护参与意向有显著的正向影响,影响程度由强到弱;③量表信效度和模型拟合度良好,拓展的TPB通过了实证检验,可以有效解释保护参与意向。为促进公众参与赛加羚羊保护,建议加强科普宣教、拓宽公众参与保护渠道。

     

    Abstract: Promoting public participation is a practical move to strengthen wildlife conservation, while exploring public's intention to participate is a common practice when the participation behavior cannot be observed. This study focused on the saiga antelope (Saiga tatarica, saiga hereafter), an endangered species which is highly concerned by the international community. Based on the survey data from 536 young Chinese aged 16 ~ 40 years old and an extended theory of planned behavior (TPB), we applied descriptive statistics and structural equation modeling (SEM) to explore the intention to participate in the conservation of saiga and its influencing factors among young Chinese by attitude, norm, perceived behavioral control, conservation knowledge and sociodemographic characteristics. The results showed that: ① Respondents had a positive attitude towards saiga conservation, perceived the responsibility and social pressure to participate in the conservation, and their intention to participate was high, but had limited understanding of saiga and regarded it difficult to participate. ② Norm, perceived behavioral control, attitude, conservation knowledge and educational background positively and successively affected the intention, from strong to weak. ③ Reliability and validity of the scale and the model fit were good, showing that the extended TPB was verified and could effectively explain the intention to participate in saiga conservation. To promote public participation in saiga conservation, it is suggested to strengthen science popularization and broaden the channels of participation.

     

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