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尹长禧, 邱守明. 影响国家公园游客亲环境行为意向的个人因素研究以普达措国家公园为例[J]. 北京林业大学学报(社会科学版), 2023, 22(1): 32-42. DOI: 10.13931/j.cnki.bjfuss.2021266
引用本文: 尹长禧, 邱守明. 影响国家公园游客亲环境行为意向的个人因素研究以普达措国家公园为例[J]. 北京林业大学学报(社会科学版), 2023, 22(1): 32-42. DOI: 10.13931/j.cnki.bjfuss.2021266
Yin Changxi, Qiu Shouming. Personal Factors Influencing Pro-environmental Behavioral Intentions of Tourists in National Parks: A Case Study of the Potatso National Park[J]. Journal of Beijing Forestry University (Social Science), 2023, 22(1): 32-42. DOI: 10.13931/j.cnki.bjfuss.2021266
Citation: Yin Changxi, Qiu Shouming. Personal Factors Influencing Pro-environmental Behavioral Intentions of Tourists in National Parks: A Case Study of the Potatso National Park[J]. Journal of Beijing Forestry University (Social Science), 2023, 22(1): 32-42. DOI: 10.13931/j.cnki.bjfuss.2021266

影响国家公园游客亲环境行为意向的个人因素研究以普达措国家公园为例

Personal Factors Influencing Pro-environmental Behavioral Intentions of Tourists in National Parks: A Case Study of the Potatso National Park

  • 摘要: 国家公园游客的亲环境行为对保护生态环境具有重要意义。构建价值信念规范理论和期望理论的整合模型,以云南省普达措国家公园为案例地,基于382份游客有效调研数据并采用结构方程模型,分析国家公园游客亲环境行为意向的影响因素及作用机制。研究结果表明:个人规范和期望值正向影响亲环境行为意向;亲社会心理因素(生态价值观、生态世界观、后果意识、责任归属、个人规范)和自利心理因素(目标效价、工具值、期望值)共同驱动游客亲环境行为意向。归纳并验证了提升游客亲环境行为意向的亲社会因素和自利因素,为制定行之有效的游客亲环境行为引导策略以及自然旅游目的地可持续发展战略提供有益参考,助推中国绿色低碳发展国家战略的顺利实施。

     

    Abstract: The pro-environmental behaviors of tourists in national parks are of great significance to ecological protection. This paper was designed to provide a comprehensive understanding of the formation of tourists' pro-environmental intentions in a national park context by merging the value-belief-norm theory and the expectancy theory into one theoretical framework, and uses structural equation modeling to verify theoretical hypotheses based on 382 valid questionnaires of tourists in Potatso National Park of China. The results show that personal norm and expectancy positively affect the intention of pro-environmental behavior. As a whole, the prosocial psychological factors (biospheric value, ecological worldview, awareness of consequences, ascription of responsibility, personal norm) and the self-interested psychological factors (valence, instrumentality, expectancy) jointly promote tourists' pro-environmental behavior intentions. This study summarizes and verifies the prosocial and self-interest factors to improve tourists' pro-environmental behavior intention, provides a useful reference for formulating effective guidance strategies for tourists' pro-environmental behavior and sustainable development strategies of natural tourism destinations, and promotes the smooth implementation of China's green and low-carbon development national strategy.

     

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