Abstract: Forest insurance is an important content of deepening the supporting reform of collective forest right system. Researching the factors that affect farmers’ demand of forest insurance will contribute to the sound development of forest insurance and policy goals. Regarding farmers in Zhejiang province as research object, this paper uses Logistic econometric model to analyze the factors that affecting farmers’ forest insurance demand. Results show that the significant factors affecting farmers’ demand of forest insurance include number of family labor, annual per capita income, whether there is outstanding loan, proportion of the worst disaster damage in the whole family income of the year, forest species as well as knowledge of forest insurance.