基于TCM 方法的旅行成本测算与游憩价值评估研究以福州国家森林公园为例

On the Measurement of Travel Cost and the Evaluation of Recreation Value of a Forest Park Based on TCM: A Case Study on the Fuzhou National Forest Park

摘要: 评价森林公园游憩价值对于了解森林公园经营效益、森林公园资源的资产化管理越来越重要。基于TCM 方法,对福州国家森林公园游憩价值进行了测评。共发放200 份问卷,得到有效问卷190 份。经过测算得出结论,游客人均旅行成本258.29 元,人均消费者剩余为14.68 元,2016 年福州国家森林公园年游憩价值为12.97 亿元。另外,还分析了旅游成本与游客社会经济特征的关系,发现家庭收入对旅游成本起着显著的正向影响。

Abstract: Evaluating the recreation value of a forest park is increasingly important for understanding its operation benefit and asset management of its resources. Based on the TCM, the recreational value of the Fuzhou National Forest Park was evaluated. Totally 200 questionnaires were distributed, and the returned valid questionnaires were 190. After calculation and estimation, the conclusions were as such: the travel cost per capita was 258.29 RMB Yuan, the surplus per capita was 14.68 RMB Yuan, and the recreation value of the Fuzhou National Forest Park in 2016 was about 1.297 billion RMB Yuan. In addition, the relationship between travel cost and the social and economic characteristics of tourists were analyzed, and we found that family's income significantly resulted in the positive impact on travel cost.