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丛艳国, 魏立华, 秦毅. 广州居民对省内森林公园的旅游选择行为研究——基于PRED矩阵方法[J]. 北京林业大学学报(社会科学版), 2018, 17(1): 46-52. DOI: 10.13931/j.cnki.bjfuss.2017087
引用本文: 丛艳国, 魏立华, 秦毅. 广州居民对省内森林公园的旅游选择行为研究——基于PRED矩阵方法[J]. 北京林业大学学报(社会科学版), 2018, 17(1): 46-52. DOI: 10.13931/j.cnki.bjfuss.2017087
CONG Yan-guo, WEI Li-hua, QIN Yi. The People's Tourism Selective Behaviors in the Forestry Parks of Guangdong Province:Using the Method of PRED Matrix[J]. Journal of Beijing Forestry University (Social Science), 2018, 17(1): 46-52. DOI: 10.13931/j.cnki.bjfuss.2017087
Citation: CONG Yan-guo, WEI Li-hua, QIN Yi. The People's Tourism Selective Behaviors in the Forestry Parks of Guangdong Province:Using the Method of PRED Matrix[J]. Journal of Beijing Forestry University (Social Science), 2018, 17(1): 46-52. DOI: 10.13931/j.cnki.bjfuss.2017087

广州居民对省内森林公园的旅游选择行为研究——基于PRED矩阵方法

The People's Tourism Selective Behaviors in the Forestry Parks of Guangdong Province:Using the Method of PRED Matrix

  • 摘要: 同一区域内众多同质类型旅游地通常会面向某个主体客源市场开展旅游宣传, 资源的相似及区位差异必然会导致吸引力的此消彼长。通过调研发现, 广州市居民对广东省内25个国家级森林公园具有以下决策规律:可达性基于客观距离, 与旅游者收入成正比; 感知性与景点级别、知名度密切相关。同时, 特殊的自然类型、人文历史沉淀以及客源地与目的地之间的地域亲缘关系都会提升景点感知性。运用PRED矩阵将可达性与感知性进行综合分析, 划分以广州为客源地的广东省国家级森林公园的市场结构:小珠三角成为出游的首选区域, 占有大量市场份额; 大珠三角和粤北的南部地区是出游的备选区域, 旅游流以点轴模式扩散到一些级别高、功能特别的森林公园; 粤西、粤东两翼地区位于落选区域, 目标市场应主要定位在周边的县市。

     

    Abstract: Many homogeneous tourism destinations in a region are usually oriented to a main tourist market, and the similarity of resources and location differences will inevitably lead to the shift of attractiveness. Through investigation, it is found that Guangzhou residents follow the patterns of decision- making for visiting 25 national forest parks in Guangdong Province: Accessibility, based on objective distance, is a comprehensive indicator of travel time and effort, and is proportional to tourist income. Perception is closely related to the level and popularity of scenic spots, and can be improved by special natural types and cultural history. The geographical relationship between tourists and destinations will increase the perception. Here the PRED matrix is used to integrate accessibility and perception, and the market structure of forest parks in Guangdong Province is divided based on the Guangzhou City as the source of tourists: The little Pearl River Delta has become the preferred area for travel, occupying a large share of the market; the large Pearl River Delta and the south region of North Guangdong Province is the alternative travel area, and tourist flow spreads to some high-level, especially the high-function forest parks by a point axis model; the two wings of western and eastern Guangdong Province are not selected usually by the residents, and the target market for it should be mainly in the surrounding counties.

     

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