Abstract: As a sustainably utilized product, wood forest products play an important symbolic role in China's green economic and trade cooperation with foreign countries. In this paper, the trade data from 2010 to 2019 were used to analyze the pattern and trend of China's wood forest products export, and the trade potential model was used to calculate and compare the export potential of China to traditional markets (European and American countries) and emerging markets (countries along the Belt and Road). The results show that: ①as traditional export destinations, the export potential of developed countries in Europe and America has been fully developed; ②the market with great potential is mainly in central and eastern European countries, and the market with pioneering potential is mainly in western Asian countries; ③some countries belong to "the market with potential to shape", such as Vietnam, Malaysia, Cambodia, and Kenya, which on the supply side have rich forest resources and cheap labor, while on the demand side also have a huge domestic market, and will have impact on China's export of the same kind of wood forest products once their domestic wood processing production capacity forms scale.