Research on the Development Strategy of Forest Therapy in Beijing

Forest therapy, as a new industry that integrates forestry and health and wellness, will play a vital role in the implementation of "Healthy China" and "Two Mountain Theory". Beijing has a good geographical location and rich natural and human resources, and has certain advantages in developing forest therapy industry, but its forest therapy development is still in the early stage, and there are still problems such as imperfect construction of facilities, serious homogenization of products and lack of professional talents. In this paper, we analyze the development history of forest therapy in Beijing, analyze the current situation of forest therapy in Beijing by using SWOT analysis, and propose relevant strategies for the problems in the development process in order to promote the further development of forest therapy industry in Beijing.