Family Recreation Activities in Beijing Botanical Garden

Since more and more tourists take recreational activities as a unit of family, family has been playing an important role in tourism market. By investigating tourist families with a questionnaire in Beijing Botanical Garden, this paper studies the behavior and recreational characteristics of all kinds of family tourists. Through analyzing the investigation result, the paper sums up the service shortcomings from aspect of meeting the family tourists’ demand in Beijing Botanical Garden. Corresponding suggestions are given.