Research on Development of Forest Park with Non-optimal Tourism Location:A Case Study of Maozifeng Forest Park of Guangdong Province

With the development of ecological tourism, the number of forest parks is increasing gradually. Most forest parks have good tourism resources, however due to their non-optimal tourism locations, the development of these forest parks is severely lagging behind. In this research we took Maozifeng Forest Park in Guangdong Province as a case, carried out the field investigation and analysis from the aspects of the resource location, traffic location, market location, awareness location and economic location, and found the following problems. Although forest parks have obvious advantages in resources, due to homogeneous landscapes in the surroundings, they don't enjoy much superiority in resource locations. The public transit inside and outside of the park is undeveloped. The competition from surrounding scenes is fierce and tourist market is scattered. The awareness of developers and citizens is not high. The investment environment is poor and the consumption capacity of tourists is low. Finally we offer some suggestions based on above analysis including developing the new tourism models, enhancing the influences of homogeneous landscape resources, paying more attention to the road construction, setting up the transportation network with the hot-spots, exploiting the new tourism circle, expanding the neighboring markets, increasing the brand marketing, enhancing awareness of all walks of life, actively drawing business cooperation and jointly upgrading the economic location.