Evaluation on the Service Quality of Science and Education Tourism Based on the Service Quality Model: A Case Study of UF Software Park

With the development of tourism research, the science and education tourism has been increasingly developing as a new type of tourism business. Compared to traditional tourism that has rich reception experience, enhancing the management and service level of it is an urgent issue at present. The service quality model is a currently mature method applied in evaluating service quality. Combining the service quality model and IPA analysis method, this paper compared the expectation and perception from tourists and evaluated the service quality of UF Software Park that is a typical reception site for science and education tourism. The researches revealed that there were several major issues, such as the managers did not emphasize the development of science and education tourism and could not realize the importance of it, exhibition was boring, the engagement of tourists was low, accessibility was poor, and the training of staff was lack. Finally, the paper proposed corresponding ways to improve the service quality.