Discussion on the Optimization of Interpretation Signs of the Palace Museum from the Perspective of Experience

As an important part of the tourists' experience, more and more attentions have been paid to the interpretation signs.However, the design of interpretation signs at most Chinese tourism destinations is mainly from the designer's point of view, with little reference to the tourists' experience demands. Taking the Palace Museum as an example, through the literature and empirical research, this article explores the existing problems of interpretation sign system.From the perspective of experience, this article analyzes the tourists' behavioral characteristics, uses the IPA method to analyze the tourists' evaluation on the design factors of the Palace Museum' interpretation signs, and figures out 3 aspects to be optimized urgently and put forward relevant optimization suggestions.In addition, this article also attempts to combine the perspective of designers and tourists to build a interpretation sign design flow diagram from the experience perspective.