The Pattern of “Integrating Art into Rural Tourism” from the Perspective of TUAN Yi-Fu’s Humanistic Geography

The involvement of art in rural tourism is one of the growing trends in rural tourism in China, and this phenomenon can be grouped into " reconstructing the local” activities. Therefore, the exploration into the integration pattern will contribute to the keeping and the building of the sense of place. Based on the theory of TUANYi-Fu’s humanistic geography, this paper builds a model of " reconstructing the environment” and classifies the art integration modes, puts forward the preliminary model of " integrating art into rural tourism”, and suggests the " mode performance evaluation form” in the context of integrating art into rural tourism. With Shangyuan Artist Village of Changping District, Beijing and Zhangquanxiangju of Miyun District, Beijing as cases, two typically representative art integration modes, i.e., artist village and artistic village, are deeply explored to evaluate the performance of the modes. Questionnaire, semi-structured interviews and observational method are employed for the study. The research result shows that the mode of Artistic Village is grass-roots, stable, sustainable, and contributes positively to the rural revitalization, while the mode of Artist Village is weak, unstable, unsustainable yet still with some additional value, such as improving the attraction of rural tourism and balancing the tourism season. It is suggested that these two modes are actually complementary to each other, and a combination of two may serve as a better mode. Finally, based on the findings of the study, the paper traces back to the internal logic of the two typical cases, and attempts to propose a" resonance of art and village”practical development pattern of " integrating art into rural tourism”. With the deep exploration from three aspects of human-land relationship, owner’s intention and related subject relationship in the pattern, the paper works in concert with the ideal artistic reconstruction of rural communities.