The Quality of Recreation Service in Wuyishan National Park: Based on On-site Questionnaire Survey of Tourists

ZHENG Wen-juan; ZHENG Wei; ZHENG Wen-ting

doi:10.13931/j.cnki.bjfuss.2019157

Journal of Beijing Forestry University (Social Science) > 2020 > 19(2): 40-46. > DOI: 10.13931/j.cnki.bjfuss.2019157

ZHENG Wen-juan, ZHENG Wei, ZHENG Wen-ting. The Quality of Recreation Service in Wuyishan National Park: Based on On-site Questionnaire Survey of Tourists[J]. Journal of Beijing Forestry University (Social Science), 2020, 19(2): 40-46. DOI: 10.13931/j.cnki.bjfuss.2019157

Citation:

PDF (610 KB)

The Quality of Recreation Service in Wuyishan National Park: Based on On-site Questionnaire Survey of Tourists

1.
College of Tourism, Fujian Normal University, Fuzhou, 350117, P. R. China
2.
School of Economics, Fujian Normal University, Fuzhou, 350007, P. R. China
3.
College of Environment and Resources, Fuzhou University, 350116, P. R. China

More Information

Received Date: October 24, 2019
Available Online: June 07, 2020
Published Date: May 31, 2020

Graphical Abstract

Abstract

Abstract

This study aims to explore the difference between pre-expectations and actual perceptions of tourists visiting Wuyishan National Park by conducting an on-site questionnaire survey based on the SERVQUAL measurement. The findings indicate that significant differences exist in 24 out of 28 items in the questionnaire, and then three factors, namely recreation and service, recreation and facilities, motivation and experience, are identified from the 24 items by factor analysis, explaining 54.679% of the total variance. A further importance-performance analysis indicates there are 10 items of both high level of pre-expectation and actual perception, 13 items of both low level of pre-expectation and actual perception, 4 items of high level of pre-expectation but low actual perception, and 1 item of low level of pre-expectation but high actual perception. These findings might serve as references for related government planning of national parks in the future.
- service quality,
- national park,
- pre-expectation,
- actual perception,
- importance-performance analysis

FullText(HTML)

References (22)

References

[1]	杰弗瑞∙戈比. 21世纪的休闲与休闲服务[M]. 张春波, 陈定家, 刘风华, 译. 昆明: 云南人民出版社, 2002.
[2]	苏红巧,苏杨. 国家公园不是旅游景区,但应该发展国家公园旅游[J]. 旅游学刊,2018,33(8):2-5. doi: 10.3969/j.issn.1002-5006.2018.08.002
[3]	张玉均,薛冰洁. 国家公园开展生态旅游和游憩活动的适宜性探讨[J]. 旅游学刊,2018,33(8):14-16. doi: 10.3969/j.issn.1002-5006.2018.08.007
[4]	罗厅. 天际岭国家森林公园游憩服务质量评价[D]. 长沙: 中南林业科技大学, 2018.
[5]	MANNING R E,CIALI C P. Recreation density and user satisfaction:a further exploration of the satisfaction model[J]. Journal of Leisure Research,1980,12(4):329-345. doi: 10.1080/00222216.1980.11969459
[6]	ZEITHAML V A,BERRY L L,PARASURAMAN A. The behavioral consequences of service quality[J]. Journal of Marketing,1996,60(2):31-46. doi: 10.2307/1251929
[7]	PARASURAMAN A,ZEITHAML V A,BERRY L L. SERVQUAL:a multiple-item scale for measuring perceptions of service quality[J]. Journal of Retailing,1988,64(1):12-40.
[8]	翟运开,李颖超,赵杰. 远程医疗服务质量影响因素研究−基于服务质量差距模型[J]. 卫生经济研究,2018(2):50-53.
[9]	杨添安,马腾阳,郭轶伦,等. 医疗服务质量量表汉化及信效度检验[J]. 中国公共卫生,2018,34(8):1083-1086. doi: 10.11847/zgggws1118044
[10]	周玲元,王雪,梁路,等. 基于用户感知的智慧图书馆服务质量影响因素分析[J]. 图书馆学研究,2018(13):45-54.
[11]	许天才,潘雨亭,张洁. 国内高校移动图书馆功能设置与服务质量研究[J]. 国家图书馆学刊,2018,27(5):65-76.
[12]	王佳欣. 游客参与对旅行社服务质量及游客满意度的影响:以京津冀地区为例[J]. 地域研究与开发,2012(2):117-123. doi: 10.3969/j.issn.1003-2363.2012.02.025
[13]	丁娟. 基于WebQual体系的旅行社在线服务质量评估研究[J]. 旅游科学,2014,28(6):51-61. doi: 10.3969/j.issn.1006-575X.2014.06.005
[14]	方忠权,张颖. 基于SERVQUAL模型的会展现场服务质量评价[J]. 北京联合大学学报(人文社会科学版),2014,12(4):32-36.
[15]	方法林. 国家公园服务质量价格锁定的解锁[J]. 旅游学刊,2015,30(6):8-10.
[16]	李有绪,陈秋华. 城郊森林旅游服务质量评价研究−以福州市国家森林公园为例[J]. 林业经济,2014,34(5):453-458.
[17]	苏杨, 何思源, 王宇飞, 等. 中国国家公园体制建设研究[M]. 北京: 社会科学文献出版社, 2018.
[18]	刘惠国. 运用重要表现分析法探讨国家公园服务品质之研究−以阳明山国家公园为例[J]. 运动与游憩研究,2017,12(1):46-59.
[19]	何思源,苏杨,程红光,等. 国家公园利益相关者对生态系统价值认知的差异与管理对策−以武夷山国家公园体制试点区建设为例[J]. 北京林业大学学报(社会科学版),2019,18(1):93-102.
[20]	GEORGE D,MALLERY P. SPSS for windows step by step:a simple guide and reference[J]. Computer Software,2003,100:357.
[21]	TAN K C,PAWITRA T A. Integrating SERVQUAL and Kano’s model into QFD for service excellence development[J]. Managing Service Quality,2001(11):418-430.
[22]	MARTILLA J A,JAMES J C. Importance-performance analysis[J]. Journal of Marketing,1977,41(1):77-79. doi: 10.1177/002224297704100112

Cited By

Cited by

Periodical cited type(10)

1.	梁淑惠，李佳妮，黄梦蝶，张海霞. 国家公园官方投射形象与游客感知形象对比研究——以武夷山国家公园为例. 旅游导刊. 2024(02): 47-69 .
2.	曹爱红，伍泽坤，吴慧珍，阿卜杜赛米·麦麦提伊敏，吴柳，曹辉. 国家公园访客自然教育形式感知对行为意愿的影响路径. 中国生态旅游. 2024(02): 375-390 .
3.	张佳宝，乌恩. 基于游客感知价值的国家公园游憩功能研究——以黄石国家公园和武夷山国家公园为例. 世界地理研究. 2023(02): 146-157 .
4.	郭茹，胡一可，王洪成. 游憩服务视角下的绿色空间研究现状与展望. 中国城市林业. 2023(02): 152-159 .
5.	杨柳，刘骏. 重庆四山地区森林公园游憩服务能力评价及优化策略研究. 园林. 2023(08): 117-126 .
6.	雷泽鑫，罗俊杰，冯雅茹，高静. 基于网络点评数据的天津北宁公园文化感知分析. 风景园林. 2023(S2): 99-105 .
7.	武蒙蓉. 国家公园旅游研究综述. 林业建设. 2022(02): 1-7 .
8.	罗俊杰，雷泽鑫，胡一可，王苗，曹磊. 基于深度学习的城市公园游客情感倾向分析——以天津水上公园为例. 中国园林. 2021(09): 65-70 .
9.	李琳，张涛，田治威. 居民对城市生态系统保护态度及其影响因素研究——以大庆市为例. 北京林业大学学报(社会科学版). 2021(04): 84-89 .
10.	黄姝姝，汪辉. 基于网络评论的普达措国家公园公众游憩感知. 自然保护地. 2021(04): 20-26 .

Other cited types(8)

Get Citation

PDF

XML

Article views (1457) PDF downloads (59) Cited by(18)

Turn off MathJax

Article Contents

Abstract

References

The Quality of Recreation Service in Wuyishan National Park: Based on On-site Questionnaire Survey of Tourists

Abstract

References

Cited by

Periodical cited type(10)

Other cited types(8)

Catalog

Export File

Citation

Format

Content