The Quality of Recreation Service in Wuyishan National Park: Based on On-site Questionnaire Survey of Tourists

ZHENG Wen-juan; ZHENG Wei; ZHENG Wen-ting

doi:10.13931/j.cnki.bjfuss.2019157

Journal of Beijing Forestry University (Social Science) > 2020 > 19(2): 40-46. > DOI: 10.13931/j.cnki.bjfuss.2019157

ZHENG Wen-juan, ZHENG Wei, ZHENG Wen-ting. The Quality of Recreation Service in Wuyishan National Park: Based on On-site Questionnaire Survey of Tourists[J]. Journal of Beijing Forestry University (Social Science), 2020, 19(2): 40-46. DOI: 10.13931/j.cnki.bjfuss.2019157

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The Quality of Recreation Service in Wuyishan National Park: Based on On-site Questionnaire Survey of Tourists

1.
College of Tourism, Fujian Normal University, Fuzhou, 350117, P. R. China
2.
School of Economics, Fujian Normal University, Fuzhou, 350007, P. R. China
3.
College of Environment and Resources, Fuzhou University, 350116, P. R. China

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Received Date: October 24, 2019
Available Online: June 07, 2020
Published Date: May 31, 2020

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Abstract

Abstract

This study aims to explore the difference between pre-expectations and actual perceptions of tourists visiting Wuyishan National Park by conducting an on-site questionnaire survey based on the SERVQUAL measurement. The findings indicate that significant differences exist in 24 out of 28 items in the questionnaire, and then three factors, namely recreation and service, recreation and facilities, motivation and experience, are identified from the 24 items by factor analysis, explaining 54.679% of the total variance. A further importance-performance analysis indicates there are 10 items of both high level of pre-expectation and actual perception, 13 items of both low level of pre-expectation and actual perception, 4 items of high level of pre-expectation but low actual perception, and 1 item of low level of pre-expectation but high actual perception. These findings might serve as references for related government planning of national parks in the future.
- service quality,
- national park,
- pre-expectation,
- actual perception,
- importance-performance analysis

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References

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