Place Making of Yangzhou Dongguan Historical and Cultural District: the Perspective of Photographer Tourists’ Perception

SUN Rui; BAI Bing; ZHANG Yin

doi:10.13931/j.cnki.bjfuss.2020069

Journal of Beijing Forestry University (Social Science) > 2020 > 19(4): 37-45. > DOI: 10.13931/j.cnki.bjfuss.2020069

SUN Rui, BAI Bing, ZHANG Yin. Place Making of Yangzhou Dongguan Historical and Cultural District: the Perspective of Photographer Tourists’ Perception[J]. Journal of Beijing Forestry University (Social Science), 2020, 19(4): 37-45. DOI: 10.13931/j.cnki.bjfuss.2020069

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Place Making of Yangzhou Dongguan Historical and Cultural District: the Perspective of Photographer Tourists’ Perception

School of Landscape Architecture, Beijing Forestry University, 100083, P. R. China

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Received Date: April 29, 2020
Available Online: October 28, 2020
Published Date: January 06, 2021

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Abstract

Abstract

With the development of social media, tourists’ photography has greatly influenced the shaping and dissemination of the image of tourist destinations. The photographic images directly reflect the tourists’ perception of the image of the tourist destination and provide a valuable perspective for place making of the historic and cultural districts. Taking the Dongguan historical and cultural district (hereafter Dongguan District) in Yangzhou City as an example, this paper studies tourists’ perception of the Dongguan District from three aspects of cognitive image, emotional image and overall image, based on simulation shooting method, image analysis method and in-depth interview method. On this basis, we propose the suggestion of place making of the Dongguan District, and point out that we should strengthen the characteristic symbols of the tourism destination, integrate the fragmented symbols, organically merge together natural landscape and humanistic characteristics and strengthen the space organization, thus effectively building destination symbol space, improving the perception of the tourist destination image and promoting the construction of Dongguan District and sustainable development of tourism.
- historical and cultural district,
- the image of tourist destinations,
- perception of tourist,
- place making

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References

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Place Making of Yangzhou Dongguan Historical and Cultural District: the Perspective of Photographer Tourists’ Perception