The Multi-agent Collaborative Model of Regional Brand of Forest Food Under the Background of Rural Revitalization

We selected ten sample subjects as the research object, and adopted the three-stage coding procedure based on the theoretical research method to analyze the factors influencing multi-agent collaboration of regional branding of forest food, and explore the model of multi-agent collaborative participation in regional branding of forest food.Our research shows that the regional brand of forest food comprises 9 main categories. The process of regional branding of forest food is the process of brand elements convergence and transmission, and the potential difference of brand elements resources among the subjects and the process of brand elements between the subjects provide possibility and impetus for the convergence of factors.There are two main forms of multi-agent collaborative model of regional branding of forest food, namely, the top-down principal-agent collaborative model led by the government and the bottom-up principal-agent collaborative model led by the market principal-agents represented by processing enterprises.