Factors Influencing Consumers' Satisfaction with Edible Non-wood Forest Products Based on Online Reviews

Geng Yunhui; Wang Wukui; Zhang Jingran

doi:10.13931/j.cnki.bjfuss.2021113

Journal of Beijing Forestry University (Social Science) > 2022 > 21(2): 63-70. > DOI: 10.13931/j.cnki.bjfuss.2021113

Geng Yunhui, Wang Wukui, Zhang Jingran. Factors Influencing Consumers' Satisfaction with Edible Non-wood Forest Products Based on Online Reviews[J]. Journal of Beijing Forestry University (Social Science), 2022, 21(2): 63-70. DOI: 10.13931/j.cnki.bjfuss.2021113

Citation:

PDF (697 KB)

Factors Influencing Consumers' Satisfaction with Edible Non-wood Forest Products Based on Online Reviews

School of Economics and Management, Beijing Forestry University, 100083, P. R. China

More Information

Received Date: April 28, 2021
Available Online: May 20, 2022
Published Date: July 10, 2022

Graphical Abstract

Abstract

Abstract

We explored the impact of different dimensions of perceived value on product satisfaction through regression analysis. Based on the theory of perceived value, a five-dimensional model of consumers' perceived value of edible non-wood forest products was constructed. Then, 35 375 online comments were crawled using crawler software.Finally, fine-grained sentiment analysis technology was used to quantify the sentimental attitude of the review text. It is found that the economic value, functional value, procedural value, and brand value of edible non-wood forest products have a significantly positive impact on consumers' satisfaction, and the degree of such influence increases in turn. Furthermore, the product categories based on whether or not they had been forest certified played a moderating role in the relationship between functional value, procedural value, economic value and green value and consumer satisfaction. In view of this, we put forward suggestions that companies should improve the cost-effectiveness of edible non-wood products, tap the green value of products, strengthen brand promotion, improve the service function system, and actively certify operating products.
- edible non-wood forest products,
- fine-grained emotional analysis,
- consumer satisfaction,
- perceived value

FullText(HTML)

References (46)

References

[1]	李超,刘兆刚,李凤日. 我国非木质林产品资源现状及其分类体系的研究[J]. 森林工程,2011,27(5):1-7. doi: 10.3969/j.issn.1001-005X.2011.05.001
[2]	廖声熙,喻景深,姜磊,等. 中国非木材林产品分类系统[J]. 林业科学研究,2011,24(1):103-109.
[3]	MAHAPATRA A,MITCHELL C P. Sustainable development of non-timber forest products:implication for forest management in India[J]. Forest Ecology and Management,1997,94(1):15-29.
[4]	赵静. 江西省非木质林产品产业发展及其对区域林业及林农收入的影响研究[D]. 北京: 北京林业大学, 2014.
[5]	王有志,宋阳. 基于SWOT+AHP方法的黑龙江省森林食品产业发展战略定位研究[J]. 林业经济问题,2009,29(5):438-442. doi: 10.3969/j.issn.1005-9709.2009.05.014
[6]	肖频,熊曦. 基于结构方程模型的林产品电商营销成功因素实证研究[J]. 中南林业科技大学学报,2018,38(4):121-126.
[7]	王兰会,李小勇,李江鹏,等. 森林认证产品市场的消费者认知与偏好研究[J]. 北京林业大学学报(社会科学版),2019,18(2):61-65.
[8]	陈利娜,丁晓纲,杨海燕,等. 中国森林认证—非木质林产品经营认证实践概述[J]. 林业与环境科学,2018,34(1):152-156.
[9]	白会学,张泽晗. 非木质林产品认证势在必行[J]. 中国林业产业,2014(8):44-45.
[10]	科克. 浙江首开森林食品认定填补国际可食林产品人工林认证空白[J]. 浙江林业,2004(11):12.
[11]	孙长伟,任宗来,杨俊杰,等. 基于评论数据的酒店服务质量的细粒度分析[J]. 计算机应用与软件,2019,36(7):32-38. doi: 10.3969/j.issn.1000-386x.2019.07.006
[12]	林园园,战洪飞,余军合,等. 基于产品评论的消费者情感波动分析模型构建及实证研究[J]. 现代图书情报技术,2016(11):44-53.
[13]	吴维芳,高宝俊,杨海霞,等. 评论文本对酒店满意度的影响:基于情感分析的方法[J]. 数据分析与知识发现,2017,1(3):62-71.
[14]	GU B,YE Q. First step in social media:measuring the influence of online management responses on customer satisfaction[J]. Production and Operations Management,2014,23(4):570-582. doi: 10.1111/poms.12043
[15]	李子茹. 面向酒店行业的在线管理反馈方式对客户满意度影响研究[D]. 哈尔滨: 哈尔滨工业大学, 2015.
[16]	李杰,张向前,陈维军,等. C2C电子商务服装产品客户评论要素及其对满意度的影响[J]. 管理学报,2014,11(2):261-266. doi: 10.3969/j.issn.1672-884x.2014.02.014
[17]	李玉萍,胡培. 顾客网络购物满意度影响因素研究[J]. 商业研究,2015(1):160-165. doi: 10.3969/j.issn.1001-148X.2015.01.023
[18]	周振伟. 基于商品评论的客户满意度分析[D]. 杭州: 浙江工商大学, 2017.
[19]	赵杨,李齐齐,陈雨涵,等. 基于在线评论情感分析的海淘APP用户满意度研究[J]. 数据分析与知识发现,2018,2(11):19-27.
[20]	CARDOZO R N. An Experimental study of customer effort,expectation,and satisfaction[J]. Journal of Marketing Research,1965,2(3):244-249. doi: 10.1177/002224376500200303
[21]	KOTLER P. Behavioral models for analyzing buyers[J]. Journal of Marketing,1965,29(4):37-45. doi: 10.1177/002224296502900408
[22]	ZEITHAML V A. Consumer perceptions of price,quality,and value:a means-end model and synthesis of evidence[J]. Journal of Marketing,1988,52(3):2-22. doi: 10.1177/002224298805200302
[23]	王宗水,赵红,秦绪中. 我国家用汽车顾客感知价值及提升策略研究[J]. 中国管理科学,2016,24(2):125-133.
[24]	WOODRUFF R B. Marketing in the 21st century customer value:the next source for competitive advantage[J]. Journal of the Academy of Marketing Science,1997,25(3):139-153. doi: 10.1177/0092070397253006
[25]	白长虹,廖伟. 基于顾客感知价值的顾客满意研究[J]. 南开学报,2001(6):14-20.
[26]	何建民,潘永涛. 顾客感知价值、顾客满意与行为意向关系实证研究[J]. 管理现代化,2015,35(1):28-30. doi: 10.3969/j.issn.1003-1154.2015.01.010
[27]	RUYTER K D,WETZELS M,LEMMINK J,et al. The dynamics of the service delivery process:a value-based approach[J]. International Journal of Research in Marketing,1997,14(3):231-243. doi: 10.1016/S0167-8116(97)00004-9
[28]	赵文军,谢守美. 大学生移动阅读感知价值、满意度与行为意向的关系:以超星移动阅读APP平台为例[J]. 图书情报工作,2019,63(3):98-107.
[29]	栾碧雅,张卫东. 基于感知理论的移动有声阅读平台用户满意度研究[J]. 图书馆学研究,2020(16):81-90.
[30]	PARASURAMAN A,GREWAL D. The impact of technology on the quality-value-loyalty chain:a research agenda[J]. Journal of the Academy of Marketing Science,2000,28(1):168-174. doi: 10.1177/0092070300281015
[31]	李宗伟,张艳辉,栾东庆. 哪些因素影响消费者的在线购买决策?−顾客感知价值的驱动作用[J]. 管理评论,2017,29(8):136-146.
[32]	胡允银. 知识产权密集型产品顾客感知价值驱动要素及影响因子剖析[J]. 情报杂志,2009,28(8):10-13,25. doi: 10.3969/j.issn.1002-1965.2009.08.003
[33]	刘丽,张宁. 顾客感知价值、满意度与忠诚度的关系研究−电子商务环境下的实证分析[J]. 信息资源管理学报,2016,6(3):50-57,106.
[34]	董大海,杨毅. 网络环境下消费者感知价值的理论剖析[J]. 管理学报,2008(6):856-861. doi: 10.3969/j.issn.1672-884X.2008.06.011
[35]	仇雪,孙可心,吴凯馨. 基于顾客感知价值的用户满意度影响因素研究−以小红书为例[J]. 中国商论,2021(6):44-48.
[36]	杨晓燕,周懿瑾. 绿色价值:顾客感知价值的新维度[J]. 中国工业经济,2006(7):110-116. doi: 10.3969/j.issn.1006-480X.2006.07.015
[37]	STAHL F,HEITMANN M,LEHMANN D R,et al. The impact of brand equity on customer acquisition,retention,and profit margin[J]. Journal of Marketing,2012,76(4):44-63. doi: 10.1509/jm.10.0522
[38]	崔冬冬,张新国. 轿车品牌资产来源与提升对策[J]. 统计与决策,2012(5):178-180.
[39]	张国政,彭承玉,张芳芳,等. 农产品顾客感知价值及其对购买意愿的影响−基于认证农产品的实证分析[J]. 湖南农业大学学报(社会科学版),2017,18(2):24-28.
[40]	左仁淑,余伟萍,余园明. 产品类别调节作用下顾客价值对品牌忠诚影响的实证研究[J]. 软科学,2009,23(8):45-49. doi: 10.3969/j.issn.1001-8409.2009.08.010
[41]	赵莉,孙建鑫. 感知价值二阶视角下绿色消费意愿驱动因素研究−产品类别的调节作用[J]. 经济论坛,2020(8):121-133. doi: 10.3969/j.issn.1003-3580.2020.08.016
[42]	王丽丽,赵炳新,NEBENZAHL I D. 网络视角下的消费者信息搜索行为研究−产品类别的调节作用[J]. 大连理工大学学报(社会科学版),2017,38(2):1-7.
[43]	唐晓波,刘广超. 细粒度情感分析研究综述[J]. 图书情报工作,2017,61(5):132-140.
[44]	贾守帆,张博,彭世豪. 在线评论研究综述:基于细粒度情感分析视角[J]. 电子商务,2018(11):35-36.
[45]	赵黎光. 基于依存句法的句子级细粒度情感计算[D]. 广州: 华南理工大学, 2015.
[46]	CHE W X, LI Z H, LIU T. LTP: a Chinese language technology platform[EB/OL].(2016-01-28)[2021-04-26].https://www.doc88.com/p-7098910192984.html?r=1.

Cited By

Cited by

Periodical cited type(8)

1.	田明华，孟玲利，刘诚，张奕琳，王富炜，杜磊. 基于钻石模型的胶合板国际竞争力来源实证研究. 林业经济. 2024(02): 5-26 .
2.	曹玉昆，张蕊，朱震锋. 中国人造板产业竞争力驱动研究. 林业经济问题. 2022(02): 132-141 .
3.	李亦珂. 自动化计算机控制系统在相关人造板设备中的应用分析. 林产工业. 2020(04): 109-112 .
4.	刘红. 我国木地板产业融资对出口贸易的影响与对策研究. 林产工业. 2020(04): 90-92+96 .
5.	劳万里，段新芳，张冉，徐佳鹤. 2008～2017年我国人造板进出口贸易态势分析. 木材加工机械. 2019(03): 20-26 .
6.	朱桂明. 我国人造板期货市场发展建议. 林产工业. 2019(12): 76-77+98 .
7.	王涛. 产业集聚视角下我国人造板产业与生产性服务业协同发展研究. 林产工业. 2017(12): 23-27 .
8.	王芳，印中华. 中国胶合板出口影响因素及贸易潜力——基于随机前沿引力模型的实证分析. 世界林业研究. 2017(06): 52-56 .

Other cited types(7)

Get Citation

PDF

XML

Article views (531) PDF downloads (23) Cited by(15)

Turn off MathJax

Article Contents

Abstract

References

Factors Influencing Consumers' Satisfaction with Edible Non-wood Forest Products Based on Online Reviews

Abstract

References

Cited by

Periodical cited type(8)

Other cited types(7)

Catalog

Export File

Citation

Format

Content