Research on the Industrial Development Strategy of Forest Therapy in Beijing

Ma Ning; Yang Youneng; Li Jinyu

doi:10.13931/j.cnki.bjfuss.2023052

Journal of Beijing Forestry University (Social Science) > 2024 > 23(2): 71-78. > DOI: 10.13931/j.cnki.bjfuss.2023052

Ma Ning, Yang Youneng, Li Jinyu. Research on the Industrial Development Strategy of Forest Therapy in Beijing[J]. Journal of Beijing Forestry University (Social Science), 2024, 23(2): 71-78. DOI: 10.13931/j.cnki.bjfuss.2023052

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Research on the Industrial Development Strategy of Forest Therapy in Beijing

1.
School of Economics and Management, Beijing Forestry University, 100083, P. R. China
2.
Scientific and Technological Information Research Institute, China Academy of Railway Sciences Corporation Limited, Beijing, 100081, P. R. China

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Received Date: August 24, 2023
Available Online: March 26, 2024

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Abstract

Abstract

Forest therapy, as a new industry that integrates forestry and health and wellness, will play a vital role in the implementation of "Healthy China" and "Two Mountain Theory". Beijing has a good geographical location and rich natural and human resources, and has certain advantages in developing forest therapy industry, but its forest therapy development is still in the early stage, and there still exist problems such as imperfect construction of facilities, serious homogenization of products and lack of professional talents. In this paper, we analyze the development history of forest therapy in Beijing, analyze the current situation of forest therapy in Beijing by using SWOT analysis, and propose relevant strategies for the problems in the development process in order to promote the further development of forest therapy industry in Beijing.
- Healthy China,
- forest therapy,
- SWOT analysis

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References (24)

References

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Research on the Industrial Development Strategy of Forest Therapy in Beijing