Public Relations in Ecological Crisis Management

Ecological crisis occurred frequently not only directly affects the survival and development of enterprises, the image and credibility of government, but also the vital interests of relevant public nowadays. By analyzing the principles, methods, skills of public relations in ecological crisis management, this paper interpret typical cases such as the water pollution in Songhua River, the move of Capital Steel Company, the forest fires in Heilongjiang province. Then, present status of public relations in ecological crisis management in China is evaluated.