Impacts of EU Timber Regulation on Chinese Wooden Furniture Export Enterprises: Based on the Survey of Enterprises at Dalingshan Town in Guangdong Province

Through analysis of the data received from wooden furniture enterprises and association at Dalingshan Town in Guangdong Province, this paper discusses the possible impacts of the EU Timber Regulation on Chinese wooden furniture export enterprises. The study finds that most enterprises have a low degree of cognition of and attention to the EU Timber Regulation and their response to it is rather passive. Most enterprises admit that the EU Timber Regulation helps to combat illegal logging, but they believe it's a new trade barrier on the other hand. The implementation of the EU Timber Regulation will significantly increase the cost of Chinese enterprises to export products to the EU, and reduce their competitive advantage as well as market share in EU market. Finally, the paper puts forward some suggestions for Chinese wooden furniture export enterprises, including improving the enterprises'coping and cognitive abilities, exploring new markets and optimizing the industrial structure.