摘要:
解说需求研究是构建及优化景区旅游解说系统的基础。从解说受众角度研究解说需求以优化解说系统,能
更有效地将环境知识传达给受众,从而激发受众尊重自然、顺应自然、保护自然的意识。采用问卷调查法,探讨了
北京植物园解说受众的类型及其解说需求。对于解说受众类型,以Stewart 等人提出的4 类解说受众,即信息搜寻
者、信息受阻者、信息从属者和信息避让者为依据,通过调查得出北京植物园解说受众近1/2 为信息搜寻者,约1/3
为信息受阻者,信息从属者和信息避让者占比例最少。与此同时,从解说媒介、解说内容和解说活动3 方面对北京
植物园不同解说受众的解说需求及其需求差异进行了系统的研究。结合不同受众的解说需求与北京植物园解说
系统现状,有针对性地提出了解说系统优化建议。
Abstract:
The research on interpretive demand is the basis of building and optimizing the interpretive
systems in tourist attractions. Studying interpretive demands from the point of interpretive audiences爷
demands for the optimization of interpretive systems would be more effectively communicate environmental
knowledge to them, therefore inspiring them to respect nature, comply with nature and protect nature.
Adopting questionnaire survey, the study made an analysis of the types of interpretive audiences and their
interpretive demands in Beijing Botanical Garden. Regarding the types of interpretive audiences, there
are 4 types of interpretive audiences according to the definition by Stewart in 1998, i. e. , they are
Seekers, Stumblers, Shadowers and Shunners. After surveying in Beijing Botanical Garden, about 1/2 of
them were Seekers, and approximate 1/3 of them were Stumblers, and the proportion of Shadowers and
Shunners was the smallest. Concurrently, the interpretive demands and differential demands from
different interpretive audiences in Beijing Botanical Garden were systematically studied from 3 aspects of
interpretive media, interpretive contents and interpretive activities. Finally, combing the current situation
of interpretive demands from different types of audiences and the interpretive system in Beijing Botanical
Garden, the targeted suggestions about optimizing the interpretive system are put forward.
百度学术
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