Discussion on the Optimization of Interpretation Signs of the Palace Museum from the Perspective of Experience
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摘要: 解说牌示作为游客体验的重要组成越来越受到关注, 但是我国旅游目的地在设计解说牌示的过程中多从设计师的角度出发, 很少参考游客的体验需求。以故宫为例, 通过文献和实证研究, 发现故宫解说牌示系统存在的问题。从体验的视角出发, 通过分析故宫游客行为特征, 利用IPA法分析游客对故宫解说牌示设计相关因素的评价, 发现故宫解说牌示亟待优化的3个方面并提出相关建议。从设计师和游客共创的角度出发, 构建了体验视角下解说牌示规划设计流程。Abstract: As an important part of the tourists' experience, more and more attentions have been paid to the interpretation signs.However, the design of interpretation signs at most Chinese tourism destinations is mainly from the designer's point of view, with little reference to the tourists' experience demands. Taking the Palace Museum as an example, through the literature and empirical research, this article explores the existing problems of interpretation sign system.From the perspective of experience, this article analyzes the tourists' behavioral characteristics, uses the IPA method to analyze the tourists' evaluation on the design factors of the Palace Museum' interpretation signs, and figures out 3 aspects to be optimized urgently and put forward relevant optimization suggestions.In addition, this article also attempts to combine the perspective of designers and tourists to build a interpretation sign design flow diagram from the experience perspective.
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图 1 故宫解说牌IPA图
1.内容能够清楚地解释说明景点的基本信息; 2.内容准确, 无错误; 3.文字表述容易理解; 4.解说牌数量适中, 分布合理, 能够覆盖重要景点; 5.有图片、图示等可视化形式辅助解说; 6.字体大小适中, 易于阅读; 7.位置易于发现, 高度、角度、地点等设置易于阅读; 8.解说牌材质、造型、版面等与环境和谐; 9.能够引发阅读兴趣; 10.解说牌设计具有艺术性, 赏心悦目; 11.具有主题, 解说牌之间有相互联系; 12.能够引导您参观游览; 13.能清楚地传达景点内涵、价值; 14.解说内容与您产生联系, 对您具有启发; 15.能够引发您对景点的保护
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