Abstract: By means of spectacle social theory and gaze theory, the " spectacle " and " gaze " phenomenon in travel blogs is deeply analyzed from the perspective of tourism, which is the process of bloggers use graceful and hyperbole linguistic expressions and diversified forms of blog writing and presentation, while visitors read blogs and are influenced by it. In this paper 20 travel blogs and all comments of 5 of them were selected, and the information sharing phenomenon and characteristics of travel blogs were analyzed through the research method of content analysis. The dynamic process of information exchange between travel bloggers and visitors was studied, and subsequently the corresponding propagation model was given. Finally, the results of this paper are utilized to propose some relevant suggestions to the managers in tourist destinations.