Abstract: Establishing the national park system pilot area is an important measure for the construction of ecological civilization in China, and it is also a hot spot for future parent-child recreation. At present, the research on the experience of parent-child recreation in national parks at home and abroad is still in its infancy. Taking the experimental area of Wuyishan National Park in Fujian Province as an example, we use the text data of the parent-child tourist review website as a sample, apply the Python technology to extract high-frequency words, and use web text analysis methods to distinguish high-frequency feature words, tourist attractions and emotional experiences. The results show that the positive feelings of Wuyishan parent-child tourists are strong; natural and human landscapes, scenic spot ticket management, recreation emotions, scenic spots facilities and services are the main concerns of Wuyishan parent-child tourists. This paper provides certain theoretical and empirical research contributions to enhance the experience of Wuyishan parent-child recreation, and to promote and improve the institutional construction of the Wuyishan National Park pilot area.