Abstract: The contradiction between the ability of forestry providing rich forest products and favorable ecological services and the people’s increasing needs of high-quality forest products and nice services becomes the principal conflict of forestry development in the new era. Because the area of forest resources in China is restricted by space of expansion, expanding effective forestry supply inevitably depend mainly on the promotion of the quality and improvement of the structure of forest resources. Thus overall promoting forest management is the emphasis of forestry development. Based on analyzing the causes of low overall level of forest management, this paper suggests that forestry development in the new era should concentrate our efforts on forest management theory and model innovation, market allocation of resources, positive incentives, and human capital development.