游客的乡土景观特征感知及地方感研究
以安徽西溪南村为例
Characteristics of Vernacular Landscape of Traditional Villages and Visitors Perception: A Case Study of Xixi South Village
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摘要: 乡土景观是乡村环境和文化多样性的重要载体。以安徽西溪南村为例,运用因子分析、回归分析等方法探讨游客的乡土景观特征感知和地方感及两者之间的内在关系。研究发现:乡土景观特征感知的5个维度,即自然景观、乡土聚落、田园景观、传统文化与乡土乡情得分均较高且个体差异甚微;地方感的3个维度,即地方情感、地方认知与行为意愿个体存在明显差异;同时乡土景观特征感知对于游客构建地方感有正向的促进作用,地方感的地方认知和地方情感要素具有相互促进作用,地方情感以及地方认知对游客的行为意愿也有正向促进作用。最后在研究结论和调查的基础上对传统村落发展提出了建议。Abstract: Vernacular landscape is an important carrier of rural environment and cultural diversity. Taking Xixi South Village in Anhui Province as an example, this paper explores tourists' perception of vernacular landscape characteristics and sense of place and the relationship between them through factor analysis and regression analysis. The five dimensions of perception on vernacular landscape characteristics, i.e., natural landscape, vernacular building, farming landscape, traditional cultural and local feeling, have high scores and there are few individual differences among tourists. Sense of place has three dimensions, namely place emotion, place cognition and behavioral intention, and there are obvious differences among tourists. At the same time, the perception on vernacular landscape characteristics has a positive role in promoting the construction of tourists' sense of place. Local cognition and local emotion of the sense of place promote each other, and local emotion and local cognition also positively promote tourists' behavioral intention. Finally, based on the research findings, we propose suggestions for the development of traditional villages, which will provide a reference for traditional villages to explore the deep meaning of vernacular landscape characteristics from a multi-dimensional perspective, establish sense of place, and promote the sustainable development of rural tourism.