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冯琦雅, 柯水发, 张朝, 李康淼. 整体社会关系网对农户种植经济林新品种行为的扩散效应分析以福建省永安市五星村为例[J]. 北京林业大学学报(社会科学版), 2022, 21(3): 9-19. DOI: 10.13931/j.cnki.bjfuss.2022040
引用本文: 冯琦雅, 柯水发, 张朝, 李康淼. 整体社会关系网对农户种植经济林新品种行为的扩散效应分析以福建省永安市五星村为例[J]. 北京林业大学学报(社会科学版), 2022, 21(3): 9-19. DOI: 10.13931/j.cnki.bjfuss.2022040
Feng Qiya, Ke Shuifa, Zhang Chao, Li Kangmiao. The Diffusion Effect of the Overall Social Network on the Behavior of Farmers Planting New Varieties of Economic Forest: Taking Wuxing Village, Yongan City, Fujian Province as an Example[J]. Journal of Beijing Forestry University (Social Science), 2022, 21(3): 9-19. DOI: 10.13931/j.cnki.bjfuss.2022040
Citation: Feng Qiya, Ke Shuifa, Zhang Chao, Li Kangmiao. The Diffusion Effect of the Overall Social Network on the Behavior of Farmers Planting New Varieties of Economic Forest: Taking Wuxing Village, Yongan City, Fujian Province as an Example[J]. Journal of Beijing Forestry University (Social Science), 2022, 21(3): 9-19. DOI: 10.13931/j.cnki.bjfuss.2022040

整体社会关系网对农户种植经济林新品种行为的扩散效应分析以福建省永安市五星村为例

The Diffusion Effect of the Overall Social Network on the Behavior of Farmers Planting New Varieties of Economic Forest: Taking Wuxing Village, Yongan City, Fujian Province as an Example

  • 摘要: 基于福建省五星村的案例数据,运用整体网分析法研究村域范围内整体社会关系网对农户种植新品种行为的扩散效应。结果表明:①案例村在长达20年的时间内实现了种植新品种的群体行为从无到有的扩散过程。该扩散过程为S型曲线,符合罗杰斯提出的新产品扩散模型。②案例村的宗族网、邻居网、地邻居网、互助网与农户种植新品种行为扩散网存在显著正向相关关系。其中,案例村内的行动者受到宗族网的影响最大;行动者更容易受到与之存在互助关系的行动者的影响。③案例村的乡村精英在不同的社会关系网中的重要作用和巨大的影响力是推动种植新品种的群体行为在村域内实现全面扩散的根本原因。提出了利用农村社会关系网络特点,优化新品种研发与推广的政策建议。

     

    Abstract: Based on the whole village case data of Wuxing Village, Yongan City of Fujian Province, the diffusion effect of the overall social network in the village on the behavior of farmers planting new plant varieties of economic forest was studied by using the overall network analysis method. The results show that: ① the case village has realized the diffusion process of the group behavior of planting new varieties from scratch for up to 20 years. The diffusion process presents an "S" shape, which is in line with the new product diffusion model proposed by Rogers; ② there is a significantly positive correlation between the clan network, neighbor network, local neighbor network and mutual aid network in the case village and the behavior diffusion network of farmers planting new varieties: the actors in case villages are most influenced by clan networks; actors are more easily influenced by actors with whom they have mutual aid relationships; ③ The rural elites in case villages take advantage of their important role and huge influence in different social networks to be the fundamental reason for promoting the group behavior of planting new varieties to achieve a comprehensive diffusion within the village. Therefore, policy recommendations are also put forward for optimizing the R&D and promotion of new varieties by utilizing the characteristics of rural social networks in the paper.

     

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