Abstract: Drawing inspirations from the perspective of tourists' gaze and taking the old goods warehouses in Beijing as an example, this paper examines the nostalgic image of these old goods warehouses by using VEP, picture content analysis, and in-depth interview method, and explores the key elements and the spatial production characteristics of nostalgia in the reflective sites of memory. The research shows that the types of nostalgic image elements of the old goods warehouses include scene nostalgic elements, instrumental nostalgic elements and symbolic nostalgic elements; the reflective sites of memory realize the reproduction of local memory through the design of space and the shaping of subject's specific experience. The paper then puts forward some suggestions on building a reflective site of memory and strengthening nostalgic gaze, in order to provide reference for the construction of a nostalgic place.