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国家公园环境教育对游客亲环境行为的影响:一个链式多重中介模型的实证检验

Effects of Environmental Education on Visitors' Pro-environmental Behavior in National Parks: an Empirical Test of a Chain Multiple Mediation Model

  • 摘要: 环境教育的目标是培养亲环境的公民,国家公园一直被认为是开展环境教育的最佳载体。从外部情境视角切入,探究游客环境教育感知对亲环境行为的影响路径,将旅游环境认知、预期内疚、地方依恋作为中介变量,构建基于认知心理学理论的模型——“感知–认知–情感–行为”模型。选取海南热带雨林国家公园五指山片区为案例地,回收有效问卷406份,并通过结构方程模型法进行验证。结果表明:①环境教育感知可通过旅游环境认知和预期内疚对亲环境行为产生间接的正向影响,其中旅游环境认知和预期内疚既可单独发挥中介作用,也可产生链式中介作用;②旅游环境认知和预期内疚均显著正向影响亲环境行为,且后者的影响效应大于前者,而地方依恋对亲环境行为的影响不显著;③“感知–认知–情感–行为”模型可用于解释个体亲环境行为产生的路径。研究结论对国家公园环境解说系统规划、环境教育形式与内容选择等具有重要参考价值。

     

    Abstract: The goal of environmental education is to cultivate pro-environment citizens, and national parks have been recognized as the best place for environmental education. From the perspective of external situation, this paper explores the influence path of visitors' environmental education perception on pro-environment behavior, takes tourism environmental cognition, anticipated guilt and place attachment as mediating variables, and constructs the SOR expanded model of perception-cognitive-emotion-behavior based on cognitive psychology theory. Wuzhishan area of Hainan Tropical Rain Forest National Park has been selected as the case study. A total of 406 valid questionnaires have been collected and verified by structural equation model method. The results show that: ① Environmental education perception can have an indirect positive effect on pro-environmental behavior through tourism environmental cognition and anticipated guilt, in which tourism environmental cognition and anticipated guilt can play a mediating role alone or have a chain mediating role. ② Both environmental cognition and anticipated guilt have significant positive effects on pro-environmental behavior, and the influence of the latter is greater than that of the former, while the influence of place attachment on pro-environmental behavior is not significant. ③ SOR extended model — perception-cognitive-emotion-behavior model has proved that it can be used to explain the production path of individual pro-environmental behaviors. The conclusion of this paper has important reference value for the planning of environmental interpretation system and the selection of forms and contents of environmental education activities in national parks.

     

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