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高磊, 任元彪, 王铁龙, 宋维明. 社会资本视阈下农产品区域公用品牌协同治理关系研究[J]. 北京林业大学学报(社会科学版), 2024, 23(2): 60-70. DOI: 10.13931/j.cnki.bjfuss.2023043
引用本文: 高磊, 任元彪, 王铁龙, 宋维明. 社会资本视阈下农产品区域公用品牌协同治理关系研究[J]. 北京林业大学学报(社会科学版), 2024, 23(2): 60-70. DOI: 10.13931/j.cnki.bjfuss.2023043
Gao Lei, Ren Yuanbiao, Wang Tielong, Song Weiming. Collaborative Management Relationship of Regional Public Brand of Agricultural Products under the Threshold of Social Capital[J]. Journal of Beijing Forestry University (Social Science), 2024, 23(2): 60-70. DOI: 10.13931/j.cnki.bjfuss.2023043
Citation: Gao Lei, Ren Yuanbiao, Wang Tielong, Song Weiming. Collaborative Management Relationship of Regional Public Brand of Agricultural Products under the Threshold of Social Capital[J]. Journal of Beijing Forestry University (Social Science), 2024, 23(2): 60-70. DOI: 10.13931/j.cnki.bjfuss.2023043

社会资本视阈下农产品区域公用品牌协同治理关系研究

Collaborative Management Relationship of Regional Public Brand of Agricultural Products under the Threshold of Social Capital

  • 摘要: 基于社会资本理论,采用Mitchell三分类评分法与社会网络分析法相结合的方式,从时间维度对农产品区域公用品牌利益相关者的角色及其构成的协同治理关系开展实证分析。研究表明:在农产品区域公用品牌协同治理的不同阶段,利益相关者扮演的角色呈现出多样化和动态化特征;由利益相关者构成的协同治理关系则呈现出复杂性和自组织特征,在不同阶段,关系紧密性、关系持久性和关系质量均表现出明显的异质性。据此,提出重视农产品区域公用品牌利益相关者网络化管理、明确参与主体的权利与义务、构建农产品区域公用品牌协同治理保障机制、推动协同治理常态化等建议。

     

    Abstract: The collaborative management of regional public brands of agricultural products is of great significance to exploring the long-term mechanism of high-quality agricultural development and the implementation of the rural revitalization strategy. Based on the theory of social capital, the combination of Mitchell's three-classification scoring method and social network analysis method are adopted to conduct the empirical analysis of the role of agricultural products regional public brand stakeholders and their composition of the collaborative management relationship from the time dimension. The study shows that in the different stages of public brand collaborative governance in agricultural areas, the role of stakeholders is diversified and dynamic; the collaborative management relationship composed of stakeholders shows complexity and self-organization, showing obvious heterogeneity in the closeness, persistence and quality of public brand collaborative management in agricultural areas. Accordingly, this paper puts forward to attach importance to the network management of regional public brand stakeholders of agricultural products, clarify the rights and obligations of participants, build the guarantee mechanism of regional public brand coordination of agricultural products, and promote the normalization of collaborative management.

     

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