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国家公园多维感知价值对游客生态补偿支付意愿的影响自然共情与国家认同的中介作用

Effect of Multidimensional Perceived Value of National Park on Visitors' Willingness to Pay for Ecosystem Service:the Intermediary Role of Natural Empathy and National Identity

  • 摘要: 游客是国家公园多维价值感知主体及游憩利用背景下的生态补偿重要主体。基于效果阶层模型,引入自然共情、国家认同等变量构建“情理合一”的概念模型,以海南热带雨林国家公园为案例地,探讨国家公园多维感知价值对游客生态补偿支付意愿的影响机制。结果表明:①国家公园感知价值能显著影响游客生态补偿支付意愿,尤其是游憩价值和审美价值。②国家公园感知价值能够显著影响自然共情和国家认同。其中,游憩价值和学习价值显著影响自然共情,审美价值、学习价值和自我参照价值对国家认同的影响较明显且强度递增。③自然共情和国家认同均显著影响游客生态补偿支付意愿,自然共情在国家公园感知价值与游客支付意愿之间的中介作用明显,但国家认同的中介效应不显著。研究进一步揭示了国家公园游客生态补偿支付意愿的形成机理,为自然保护地游客行为意愿研究提供一个新的分析视角,并为游憩利用背景下国家公园生态补偿政策制定提供参考。

     

    Abstract: Tourists are the subject of multi-dimensional value perception in national parks and an important subject of ecological compensation in the context of recreation. Based on the effect hierarchy model, a conceptual model of "emotional and rational integration" is constructed by introducing variables such as natural empathy and national identity. Taking Hainan Tropical Rainforest National Park as a case study, the impact mechanism of multi-dimensional perceived value of national parks on tourists' willingness to pay ecological compensation is explored. The results indicate that: ① The perceived value of national parks, especially the recreational and aesthetic values, can significantly affect tourists' willingness to pay for ecological compensation. ② The perceived value of national parks can significantly affect natural empathy and national identity. Among them, recreational value and learning value significantly affect natural empathy, while aesthetic value, learning value, and self-reference value have a significant and increasing impact on national identity. ③ Both natural empathy and national identity significantly affect tourists' willingness to pay for ecological compensation. The mediating effect of natural empathy between the perceived value of national parks and tourists' willingness to pay is significant, but the mediating effect of national identity is not significant. This study further reveals the formation mechanism of tourists' willingness to pay for ecological compensation in national parks, provides a new analytical perspective for the study of tourists' behavioral willingness in nature reserves, and provides reference for formulating ecological compensation policies in national parks under the background of recreational utilization.

     

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