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基于游客感知价值的植物园游憩及教育功能研究以北京国家植物园和英国邱园为例

Recreational and Educational Functions of Botanic Gardens based on Visitors' Perceptive Value:A Case Study of the China National Botanical Garden and Kew Gardens

  • 摘要: 中国开启国家植物园体系建设,明确国家植物园兼具植物保护研究和社会服务功能。现有研究对植物园主要的社会服务功能即游憩、教育功能的游客需求及认知研究较少。以游客感知价值为测量工具,分析国内外游客对植物园游憩、教育功能的感知差异,旨在讨论通过规划设计管理促进游憩、教育功能实现,进而为植物园游憩、教育功能提升提供科学依据。本文选取国内外典型综合植物园——北京国家植物园和英国邱园为案例,以游客网络评论和游记为样本,进行词频、质性和情感分析。研究发现:植物园游客感知价值维度包括资源价值、服务价值、体验价值、情感价值、认知价值、形象价值、成本价值等;游客游憩和教育需求包括亲近自然、放松身心、丰富体验、求知审美等,则植物园应有展览展示、休闲游憩、科普、自然美育等功能。通过消极情感分析,发现北京国家植物园有交通堵、停车难、门票管理乱、活动空间受限等问题,并对植物园游憩、教育功能提升提出建议。

     

    Abstract: China has initiated the construction of a national botanical garden system, explicitly stating that national botanical gardens serve the dual functions of plant protection research and social services. However, at present, little attention has been paid to research on tourists' needs and cognition of the social service functions of recreation and education. We analyze the differences in visitor perceptions of recreational and educational functions in domestic and foreign botanical gardens in terms of tourists' perceptive value, to provide a scientific basis for the implementation of recreational and educational functions in the planning and design management. Firstly, we selected Beijing National Botanical Garden and Kew Gardens as examples, nationally representative and comprehensive, using online reviews and visitor travel notes from visitors as samples. Then, we performed a series of sample analysis, including word frequency, qualitative analysis and sentiment analysis. We conclude that the perceptive values of visitors to botanical gardens include resources, services, experience, emotion, cognition, image, cost and other dimensions. Visitors express diverse needs for recreational and educational experiences, such as a desire to connect with nature, seek relaxation, engage in rich experiences, acquire knowledge, and appreciate aesthetics. Accordingly, botanical gardens are suggested to incorporate functions such as exhibitions, recreational spaces, educational outreach, and natural aesthetic education. However, our investigation also unveiled certain challenges within botanical gardens, such as traffic congestion, parking difficulties, disorderly ticket management, and restricted activity spaces. Finally, in response to these challenges, we propose some practical suggestions for improvement.

     

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