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游客-同伴互动对游客环境责任行为的影响研究基于SEM和fsQCA的混合分析

The Impact of Tourist-Companion Interaction on Tourists' Environmentally Responsible Behaviors: a Hybrid Analysis Based on SEM and fsQCA

  • 摘要: 随着旅游目的地环境问题日益凸显,游客环境责任行为备受研究者关注。文章基于刺激-机体-反应理论,以北京奥林匹克森林公园为例,采用结构方程模型(SEM)和模糊集定性比较分析(fsQCA)相结合的方法,探究游客-同伴互动对游客环境责任行为的影响机制与组态模式。结果显示:①游客-同伴互动的两个维度(关爱、信息分享)对游客环境责任行为具有显著的正向影响;②旅游体验、游客满意度在游客-同伴互动对游客环境责任行为的影响中起中介作用;③存在社会互动型和体验满意型两种游客环境责任行为生成模式,游客环境责任行为既是单个因素作用的结果,也是多个因素联合驱动的结果。文章进一步厘清了游客-同伴互动与游客环境责任行为的关系,揭示了从游客-同伴互动到游客环境责任行为产生的“黑箱”机制及组态模式,丰富和拓展了游客环境责任行为形成机制的理论体系,为旅游目的地培育“环境友好型”游客和探索可持续发展之路提供了一定的理论和实践启示。

     

    Abstract: As environmental concerns in tourist destinations become increasingly prominent, environmentally responsible behaviors (ERBs) of tourists have gained significant scholarly attention. Based on the Stimulus-Organism-Response (S-O-R) theory and taking Beijing Olympic Forest Park as an case study, this research employs an integrated approach combining Structural Equation Modeling (SEM) and fuzzy set Qualitative Comparative Analysis (fsQCA) to explore both the influence mechanisms and configurational patterns between tourist-companion interaction and ERBs. The results show that: ① Both dimensions of tourist-companion interaction (care and information sharing) significantly influence ERBs; ② Tourist experience and tourist satisfaction serve as important mediators in this relationship; ③Two distinct ERB formation patterns emerge—social interaction-driven and experience satisfaction-driven modes, suggesting ERBs result from both individual factors and their synergistic combinations. This study advances current understanding by elucidating the "black box" mechanism linking tourist-companion interactions to ERBs, contributes to the theoretical framework of ERB formation, and offers practical insights for developing environmentally sustainable tourism through fostering eco-conscious visitors.

     

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