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深知而笃行?环境解说对神农架国家公园试点区访客环境责任行为的影响机制研究

Does Knowing Deeper Lead to Acting Dutifully? A Study of the Impact Mechanism of Environmental Interpretation on the Environmentally Responsible Behavior of Visitors in the Pilot Area of Shennongjia National Park

  • 摘要: 如何协调国家公园自然资源保护和旅游利用之间的矛盾,是当前中国国家公园体制建设和管理面临的挑战和难题。完善环境解说系统,强化国家公园访客的环境责任行为,是解决该问题的有效手段。本文以神农架国家公园试点区为例,基于刺激-机体-反应模型,构建了环境解说、自然共情、地方依恋和环境责任行为之间的结构关系模型,通过发放问卷采集一手数据,运用结构方程模型探究了国家公园环境解说影响其访客环境责任行为的机制和路径。研究表明:神农架国家公园的环境解说对访客的自然共情和地方依恋有显著正向影响;神农架国家公园访客的自然共情对地方依恋有显著的正向影响,共情程度越强,越容易产生地方依恋;神农架国家公园访客的自然共情和地方依恋对其环境责任行为均有显著正向影响,但自然共情的影响强于地方依恋;神农架国家公园访客的自然共情和地方依恋在环境解说对环境责任行为的影响中起链式中介作用。文章深化并拓展了国家公园环境解说影响其访客环境责任行为的内在作用机制研究,为通过构建和优化国家公园环境解说系统培育其访客负责任的环境行为提供了科学依据和管理建议。

     

    Abstract: How to reduce the contradiction between the protection and utilization of natural resources in national parks is the challenge confronting national park managers and decision-makers in China. The key to solve the contradiction is to carry out the research of environmental interpretation and visitors' environmentally responsible behavior, and to cultivate and strengthen visitors' environmentally responsible behavior. Therefore, this paper takes the pilot area of Shennongjia National Park as an example, is based on stimulus-organism-response (SOR) model, constructs a structural relation model among environmental interpretation, natural empathy, place attachment and environmentally responsible behavior. We collect primary data by distributing questionnaires, and use structural equation model (SEM) to explore the mechanism and path of the impact of national park visitors' environmental interpretation on their environmentally responsible behavior. The results show that: ① the environmental interpretation of Shennongjia National Park has significant positive effect on the natural empathy and place attachment of park visitors; ② the natural empathy of visitors in Shennongjia National Park has significant positive impact on place attachment, and the stronger the degree of empathy, the more likely to have place attachment; ③ both natural empathy and place attachment of visitors in Shennongjia National Park have significant positive effects on their environmentally responsible behavior, but the effect of natural empathy is stronger than place attachment; ④ natural empathy and place attachment of park visitors play a chain mediating role in the influence of environmental interpretation on environmentally responsible behavior. This paper sharpens and enriches the research on the internal mechanism of environmental interpretation in national parks affecting visitors' environmentally responsible behavior, and provides scientific support and management suggestions for cultivating visitors' environmentally responsible behavior by optimizing the environmental interpretation system in national parks.

     

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