Abstract:
Competitiveness of an industry is reflected ultimately by the market control abilities of
products, enterprises and industry. Michael Porter pointed out five factors impacting industrial
competitiveness in the diamond model, namely barriers to entry, threat of substitutes, buyers and
sellers' bargaining power and existing competitors. Paper industry is an important part of national economy
and an important component of forestry industry. Based on the analysis of current status of China's paper
industry, this paper calculates international competitiveness of China 's paper industry through
international market share, comparative advantage index and trade competiveness index. Using Five-
Force model, this paper analyzes international competition environment of China's paper industry. The
results show that China is undergoing a transition to having a comparative advantage, but it is still in a
relatively disadvantaged position in international competition, whith is reflected in low barriers to entry,
the poor bargaining power of suppliers and buyers, fierce industry competition and the appearance of the
threat of substitutes. This paper also puts forward proposals based on the research results.