Abstract:
Science and education tourism host organization is a newly emerging business in modern
tourism in China, but the development of it cannot satisfy the increasing market needs. To solve the
problem, a case study was conducted in Haidian District of Beijing. Based on the study of the
development and the research progress concerned both at home and abroad in the sector, the paper
defined the concept and features of science and education tourism, analyzed the problems currently
occurring in developing science and education tourism in host organizations and summarized the specific
experiences of developing the new type of tourism in Haidian District of Beijing. Finally the study
proposed the strategies and measures for boosting marketization of science and education tourism in China
with regard to policy innovation, structural reform, and market incentives.