Abstract:
With the development of ecological tourism, the number of forest parks is increasing
gradually. Most forest parks have good tourism resources, however due to their non-optimal tourism
locations, the development of these forest parks is severely lagging behind. In this research we took
Maozifeng Forest Park in Guangdong Province as a case, carried out the field investigation and analysis
from the aspects of the resource location, traffic location, market location, awareness location and
economic location, and found the following problems. Although forest parks have obvious advantages in
resources, due to homogeneous landscapes in the surroundings, they don't enjoy much superiority in
resource locations. The public transit inside and outside of the park is undeveloped. The competition from
surrounding scenes is fierce and tourist market is scattered. The awareness of developers and citizens is
not high. The investment environment is poor and the consumption capacity of tourists is low. Finally we
offer some suggestions based on above analysis including developing the new tourism models, enhancing
the influences of homogeneous landscape resources, paying more attention to the road construction,
setting up the transportation network with the hot-spots, exploiting the new tourism circle, expanding the
neighboring markets, increasing the brand marketing, enhancing awareness of all walks of life, actively
drawing business cooperation and jointly upgrading the economic location.