Business Strategy Choice of Allot Gardens in Beijing Based on SWOT-AHP

CAI Xin-yu; TIAN Ming-hua; WANG Xiao-xue; SUN Yi-wa; DU Xue-xian; WU Xiao-meng; GUAN Yue

Journal of Beijing Forestry University (Social Science) > 2013 > 12(2): 47-53.

CAI Xin-yu, TIAN Ming-hua, WANG Xiao-xue, SUN Yi-wa, DU Xue-xian, WU Xiao-meng, GUAN Yue. Business Strategy Choice of Allot Gardens in Beijing Based on SWOT-AHP[J]. Journal of Beijing Forestry University (Social Science), 2013, 12(2): 47-53.

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Business Strategy Choice of Allot Gardens in Beijing Based on SWOT-AHP

School of Economics and Management,Beijing Forestry University, 100083, P. R. China

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Published Date: June 29, 2013

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Being a new form of urban agriculture, allot gardens have widely thrived in Beijing in recent years, and attracked government's attention. But they encounter many difficulties and lack of right business strategy at present. Based on field survey of 11 allot gardens in Beijing, this paper analyzes their internal and external operating environment by SWOT analysis, uses AHP model to quantitatively measure the SWOT factors, and makes a scientific position of their business strategy. Countermeasures and suggestions are put forward for the development of allot gardens in Beijing.
- allot garden,
- business strategy,
- SWOT analysis,
- AHP model

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1.	周慕华，徐浩. 我国市民农园发展的国际经验借鉴. 上海交通大学学报(农业科学版). 2018(03): 80-85+96 .
2.	谭新建. 基于SWOT分析的森林旅游发展研究——以中国林业科学研究院亚热带林业实验中心为例. 北京林业大学学报(社会科学版). 2017(02): 52-55 .
3.	赵晨. 北京小毛驴市民农园发展的困境与对策. 北京农业职业学院学报. 2017(03): 10-16 .
4.	孟霏，刘新，郑立芳. 基于SWOT-AHP的民族地区旅游产业发展战略分析——以湘西州凤凰为例. 武汉职业技术学院学报. 2017(05): 115-120 .
5.	田明华，李慧敏，潘丽，贺立，朱厚强. 北京市居民对“空中菜园”的支付意愿调查与分析. 上海农业学报. 2016(04): 126-131 .
6.	姚曼，李雪琦，王甜. 基于SWOT-AHP大兴安岭林下经济发展影响因素战略分析. 中国林业经济. 2016(03): 81-84 .
7.	徐洁，平瑛，王鹏. 基于SWOT-AHP的浙江省休闲渔业发展战略选择研究. 中国农学通报. 2015(17): 38-43 .
8.	田明华，蔡昕妤，王晓雪，孙伊娃，吴肖梦，杜学贤，管乐. 北京市民农园参与者行为及满意度调查分析. 北京林业大学学报(社会科学版). 2014(01): 83-90 .
9.	田明华，蔡昕妤，严青珊，孙伊娃，吴肖梦，杜学贤，管乐. 北京市居民参与市民农园的支付意愿分析. 北京林业大学学报(社会科学版). 2014(03): 73-78 .
10.	蔡昕妤，田明华，孙伊娃，吴肖梦，杜学贤，管乐. 北京市居民参与市民农园意愿的影响因素分析. 北京林业大学学报(社会科学版). 2013(03): 55-63 .

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