Business Strategy Choice of Allot Gardens in Beijing Based on SWOT-AHP

Being a new form of urban agriculture, allot gardens have widely thrived in Beijing in recent years, and attracked government's attention. But they encounter many difficulties and lack of right business strategy at present. Based on field survey of 11 allot gardens in Beijing, this paper analyzes their internal and external operating environment by SWOT analysis, uses AHP model to quantitatively measure the SWOT factors, and makes a scientific position of their business strategy. Countermeasures and suggestions are put forward for the development of allot gardens in Beijing.