Transformation of Forest Material Products into Forest Cultural Products: Elements and Pathway

In the era of GDP's Great-Leap-Forward, many local governments have passionately dressed their local forest products as forest cultural products so as to boost their economy. There have been many successful examples, but also a lot of bitter failures. In this paper, a case study is made on Nanjing plum culture in Jiangsu Province, bamboo culture in Anji of Zhejiang Province, and tea culture in Wuyishan of Fujian Province. It firstly analyzes the key elements transforming forest material products into forest cultural products, and then summarizes the transforming pathway in order to provide a scientific basis for forest cultural construction. A forest material product which can transformed into cultural product successfully must meet the following requirements: ① being strongly indigenous; ② having a long history of cultivation; ③ complying with modern green philosophy. When a forest material product is transformed into a cultural product, the following pathways are generally followed: step1, small-scale cultivation in courtyard economy model before the Reform and Opening up; step 2, market oriented large-scale cultivation; step 3, cultural excavation and branding of cultural products; step 4, formation of a cultural brand and building of a cultural pillar of the local economy.