Characteristics of Vernacular Landscape of Traditional Villages and Visitors Perception: A Case Study of Xixi South Village

Vernacular landscape is an important carrier of rural environment and cultural diversity. Taking Xixi South Village in Anhui Province as an example, this paper explores tourists' perception of vernacular landscape characteristics and sense of place and the relationship between them through factor analysis and regression analysis. The five dimensions of perception on vernacular landscape characteristics, i.e., natural landscape, vernacular building, farming landscape, traditional cultural and local feeling, have high scores and there are few individual differences among tourists. Sense of place has three dimensions, namely place emotion, place cognition and behavioral intention, and there are obvious differences among tourists. At the same time, the perception on vernacular landscape characteristics has a positive role in promoting the construction of tourists' sense of place. Local cognition and local emotion of the sense of place promote each other, and local emotion and local cognition also positively promote tourists' behavioral intention. Finally, based on the research findings, we propose suggestions for the development of traditional villages, which will provide a reference for traditional villages to explore the deep meaning of vernacular landscape characteristics from a multi-dimensional perspective, establish sense of place, and promote the sustainable development of rural tourism.