The Opening and Promoting Mechanism of Marketization of Science and Education Tourism Host Organizations: A Case of Haidian District of Beijing

Science and education tourism host organization is a newly emerging business in modern tourism in China, but the development of it cannot satisfy the increasing market needs. To solve the problem, a case study was conducted in Haidian District of Beijing. Based on the study of the development and the research progress concerned both at home and abroad in the sector, the paper defined the concept and features of science and education tourism, analyzed the problems currently occurring in developing science and education tourism in host organizations and summarized the specific experiences of developing the new type of tourism in Haidian District of Beijing. Finally the study proposed the strategies and measures for boosting marketization of science and education tourism in China with regard to policy innovation, structural reform, and market incentives.